Ms. Nicole Rogers (nee Maus) hails from one of the largest and oldest farming operations in Canada. Both her grandfather and father were innovators in the domestic and international trading and marketing of agricultural commodities. Prior to its sale, the Maus family livestock trading business enjoyed annual revenues in excess of C$100 million. Ms. Roger’s education with respect to agricultural marketing was considerably enhanced following the founding by her father of Farms.com.
In 2008 Ms. Rogers moved to Dubai, where she served as Canada’s Trade Commissioner for Agriculture in the United Arab Emirates. In 2013, she left the government and set out to work directly with Canadian farmers to better position them in the global marketplace. Shortly thereafter she founded Agriprocity. Agriprocity’s stated aim is to connect Canadian farmers directly with trading partners in the agricultural import dependent Middle Eastern market. The Agriprocity model aims to disrupt the traditional North American agri-food export process. With full transactional transparency, purposeful crop growing, a focus on long-term contracts and fixed margin pricing, Agriprocity is poised to serve as a key plank in the strategies being developed by Middle East governments as they seek to address the pressing issue of food security in the region.
In addition to acting as the Principal of Agriprocity, Ms. Rogers sits on the United Nations FAO panel on Near East Food Security as a private sector delegate and is on the Advisory Board of Global AgInvesting Middle East.