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James Fierro

Chief Executive Officer and Chairman of the Board of Directors

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Mr. James Fierro is an international businessman and social entrepreneur. He founded HomeGrocer.com, the first company in the world to provide fully integrated Internet grocery shopping, warehouse and delivery services. HomeGrocer was sold three years’ later in a merger transaction for approximately $1.2 billion.

Mr. Fierro has been involved in the identification, development and financing of emerging growth companies. He has over thirty years’ experience as the Founder and CEO to a range of start-up ventures and is the visionary behind industry innovators in RFID technology, Strategic Planning, Event Marketing, Internet Commerce, Electronic Trading Systems, Online Travel, and Life Safety.

Mr. Fierro began his career as a planning and business strategist, consulting to leading companies in the packaged goods sector including Kraft General Foods, H.J. Heinz, Nabisco, Nestle and Campbell Soup. Mr. Fierro was a long-standing active member of the Young Entrepreneurs Organization and served as both the President of the Vancouver Chapter and a member of its Board of Directors.

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